today’s book business grinds axes,
but cares for your edification, too,
so long as it follows a path
(or strolls the lane – lanes are ‘in’ today,
not b/c of lois lane, a boyhood heartthrob,
but lane the way rachel says in primary season)
that bears enough data points for a marketing plan
to be engineered and honed by creative types
in the book business today.